2016年5月5日 星期四

slogan, sloganeering, promise (BE EXPECTED)

Jobless Rate Hits 7.2%, a 16-Year High

When historians come to write about the 2016 Presidential election, one moment may stand as emblematic of the Republican primary campaign. It occurred on May 2
Trump's success in the Republican primaries indicates the triumph of sloganeering over reasoned argument; investors should be worried
ECON.ST


By LOUIS UCHITELLE
The economy lost 524,000 jobs in December, bringing the total for 2008 to 2.6 million, and a rapidly deteriorating economy promised more in the months ahead.



Chief Cabinet Secretary Nobutaka Machimura said, "The promise was simplified during campaigning for the Upper House election." I suppose the government was just putting on a show for voters.
According to Health, Labor and Welfare Minister Yoichi Masuzoe, the promise was a "slogan" that showed "enthusiasm." "(When campaigning for an election), you can't say, 'I won't be able to deliver, but I'll try anyway,'" Masuzoe commented. At least he was honest.

promise (BE EXPECTED) Show phonetics
verb
promise to be good/exciting, etc. to be expected to be good/exciting, etc:
It promises to be a really exciting match.

promise Show phonetics
noun [U]
when someone or something is likely to develop successfully and people expect this to happen:
His English teacher had written on his report that he showed great promise.
As a child I was quite a good dancer, but I didn't fulfil my early promise.

promising Show phonetics
adjective
Something which is promising shows signs that it is going to be successful or enjoyable:
They won the award for the most promising new band of the year.
"How's your new venture going?" "It's looking quite promising."
It's a great restaurant but it doesn't look at all promising from the outside.
NOTE: The opposite is unpromising.

スローガン 2 [slogan]


団体や運動の主張や目標を強く印象づけるために、効果的に要約した文章。標語

三省堂提供「大辞林 第二版」より凡例はこちら
slogan Show phonetics
noun [C]
a short easily remembered phrase, especially one used to advertise an idea or a product:
an advertising slogan
a campaign slogan

* Elias Canetti《群眾與權力》(Masse und Macht, 1960)黃漢青 陳衛平譯,臺北:成均,1982(大陸似乎前年才有翻譯本?)2015.10.30 讀第一章,驚覺slogan 的字源的說法:Early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh 'army' + gairm 'shout'. 這據說是空中群靈的叫聲。其實{牛津字典}說法比較可信,他們古蘇格蘭的戰爭時的叫陣等聲音。historical A Scottish Highland war cry.


Definition of slogan in English:

noun

1A short and striking or memorable phrase used in advertising:a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’
1.1motto associated with a political party or movement or other group:students were chanting slogans
MORE EXAMPLE SENTENCES
  • We've got rejected campaign slogans for the political parties here and here.
  • None left charged up and ready to chant party slogans or shake their fists in the air.
  • Men chanting ruling party slogans slashed the tyre of a media car.
SYNONYMS
2historical A Scottish Highland war cry.

sloganeering Show phonetics
noun [U] MAINLY US DISAPPROVING
Without a coherent set of policies to persuade the electorate, the Republicans have resorted to sloganeering and empty rhetoric.
  1. [名詞] ((主に米)) (世論に影響を与えるための)スローガンの作成[使用].


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