hype, overhyped

Zynga CEO Mark Pincus ended 2011 as the face of an overhyped IPO. Now he wants to show the hype was justified. He talks with the Journal about what he learned from the IPO and some of his early management missteps.


overhype
(ō'vər-hīp')
tr.v. Slang, -hyped, -hyp·ing, -hypes.
To promote or publicize to excess: Promoters grossly overhyped the movie.

hype[hype¹]

• レベル：大学入試程度
• 発音記号[háip]
• 
  

((俗))[名]

1 詐欺, ぺてん.

2 [U]誇大広告；売り込み；大げさな報道；[C]売り込まれる人［物］

a hype artist
誇大宣伝屋.

━━[動](他)

1 〈人を〉だます, 欺く.

2 …をあおりたてる；…を興奮させる；…を誇大に宣伝する((up)).

━━[形]すてきな.