2020年2月12日 星期三

Marketing, boom town, ghost town, Virus-Stricken Cities Remain World’s Biggest Ghost Towns





Many logged on from home to avoid worsening the coronavirus outbreak.

BLOOMBERG.COM

China’s Virus-Stricken Cities Remain World’s Biggest Ghost Towns

In many ways, it’s like a ghost town. It’s eerily quiet. Driving around in the middle of the afternoon, in a city that once was among the most productive on the planet, you see very little traffic, minimal commercial activity, hardly any pedestrians.


boom town noun [C]
a town that experiences sudden economic growth


CNN報導墨西哥市已因流感幾乎成 ghost town
幾年前讀某報導說南部某城因某公司舉廠遷移到中國
全成 鬼域


ghost town
n.
A once thriving town, especially a boomtown of the American West, that has been completely abandoned.
A once thriving town that has been completely abandoned, as in Many of the old mining communities are ghost towns now. This idiom implies that there are no living people left in town. [First half of 1900s]

phantom
noun [C]
a spirit of a dead person believed by some to visit the living as a pale, almost transparent form of a person, animal or other object; a ghost:
A phantom coach is said to pass through the grounds of this house when there's a full moon.

“Marketing is so basic that it cannot be considered a separate function… it is the whole business.” (Peter Drucker’s 1954 classic, ‘The Practice of Management’)



行銷/營銷
這Marketing,台灣穩定稱為【行銷(學)】:對銷售的現象與管道作科學的研究,所獲致的一套有系統的知識與學問。。這翻譯,幾乎經過20年才定下來(1965-85)。大陸稱為「營銷」。
(教育部國語辭典)還有下述:
【綠色行銷】
【企業行銷】
【直效行銷】
【整合行銷傳播】
【網路行銷】
【網路行銷活動】
【網際行銷】

其實,我們可以找到其他類的圖書:【X行銷】X=國家、地方、藝術、體育……..

market (MAKE AVAILABLE)

market (SHOP)

confusion marketing noun [U] SPECIALIZED
selling products or services together in a way that makes it very difficult to decide which company's products or services are cheapest

《華爾街日報》:市場營銷在低迷時期發揮了什麼作用?

科恩:在上世紀30年代初的大蕭條時期﹐寶潔公司 (Procter & Gamble Co.)說過﹐我們將竭盡全力營銷我們的產品﹐我們要在收音機上營銷──這類似於那個時代的互聯網──我們還將讚助這些小戲劇──這這就是它們最終被稱為 肥皂劇的原因。因此﹐(衰退時的一個教訓)就是市場﹐市場。不要削減營銷。

沒有留言: