2007年11月14日 星期三

tipping

tip Show phonetics verb [often passive] -pp- MAINLY UK
to say that someone is likely to be successful or achieve something:
He is being tipped as the next Prime Minister.
[+ to infinitive] Davis is being tipped to win the championship.

But it takes a careful strategy to become a platform leader

Managers of companies seeking to be platform leaders have several key technological and business decisions to make. They must evaluate whether their product or service has "platform potential." They must decide how to pursue their platform leadership strategy. Will it involve "coring"--making a fundamental element of a system? Or "tipping"--gaining market momentum over a competitor?

With each method there are challenges and pitfalls. New research by Annabelle Gawer and Michael A. Cusumano offers several case studies of companies that won--and lost--the race for platform leadership.

Read on

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